How Howard Schultz built a powerful brand and how Starbucks became an icon
How Howard Schultz built a powerful brand and how Starbucks became an icon

How Howard Schultz built a powerful brand and how Starbucks became an icon

Starbucks is a coffee brand that has become  https://www.chatrush.com

a huge icon of gastronomy and coffee culture.  https://ciekawefirmy.pl

Howard Schultz transformed the company from a modest shop https://finansoweinformacje.pl

into a global chain. He also played a key role in the success of Starbucks itself.  

What steps did he take to succeed? 

The history of Starbucks dates back to 1971, when three friends from Seattle opened a small coffee shop. in the 1980s The business began to grow, but in 1985 Schultz, then a marketing manager at another company, became interested in coffee and small shops. 

Schultz discovered the coffee culture on a trip to Italy, which inspired him to start a chain of Italian-style coffee shops. Schultz joined Starbucks in 1987 as director of sales and marketing, and in 1988 bought the company and turned it into a global chain.